UX/ UI Case Study:

a Dessert Ordering Website

My Role

UX Designer

Product Designer

Visual Designer

UX Researcher

Content Strategist

An Origin Story

"Madeline's Krispy Treats" started as a fall back plan that had materialized in my kitchen one day. My best friend and I said that if everything went south, we could always start a gourmet krispy treat business.

After creating the app, I decided to expand upon the idea with a matching website design.

Summary

I designed a website to match the app,

that helps customers create

a delicious treat to share with friends.

Project Goals

Solving Problems

This website is intended to solve the problem of choosing personalized selections while ordering gourmet, personalized snacks.

Build a helpful tool to assist a customer making a purchase.

Improve the experience of buying a rice krispy treat.

Explore the use of an illustrated middle justified menu for a more interactive experience

Approach

To build a brand new platform with the Madeline's Krispy Treat site, then gather insights on the experience from customers, with a focus on both long term and short term adjustments, expansions and community building.

Research Methods

Customer Interviews

Persona

Market Research Analysis

Customer Journey

Information Architecture

Prototype Testing

Customer Mindset

Wants to be able to

pick out a snack with

Katie for their playdate.

It's so Fun!

Fun Loving Parent

Lilly Ma

"I just want my kids to have fun"

The playdate loving parent who wants to make child happy with the cool "in" thing.

Will consult children for flavor profiles, seeking feedback from them to ensure their happiness.

Child Who Loves the Product

Zoey Miller

"Dad, can we get that?!"

After having seen online advertising, she got permission from Dad to create her own. Went through every flavor combination before deciding her choice.

Child at Heart

Dan Smith

"What can I say? They taste really good."

One of Dan's customers brought him a plate of treats to the store, and since then it's been his guilty pleasure. Uses the app on the sly because it's easier than calling in his order.