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UX/ UI Case Study:
a Dessert Ordering Mobile App
My Role
UX Designer
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Product Designer
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Visual Designer
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UX Researcher
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Content Strategist
An Origin Story
"Madeline's Krispy Treats" started as a fall back plan that had materalized in my kitchen one day. My best friend and I said that if everything went south, we could always start a gourmet krispy treat business.
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I thought,
"What if I were to create an app where you could order custom deserts?
How could a customer pick their selections?"
Summary
I designed an app that
helps customers create
a delicious treat to share with friends.
Solving Problems
This portion of the app is intended to solve the problem of choosing personalized selections while ordering gourmet, personalized snacks.
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Project Goals
Build a helpful tool to assist a customer making a purchase.
Improve the experience of buying a rice krispy treat.
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Explore the use of an illustrated middle justified menu for a more interactive experience
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Approach
To build a brand new platform with the Madeline's Krispy Treat app, then gather insights on the experience from customers,
with a focus on long term expansions.
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Research Methods
Customer Interviews​
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Persona
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Market Research Analysis
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Customer Journey
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Information Architecture
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Prototype Testing​
Customer Mindset
Fun Loving Parent
Lilly Ma​
"I just want my kids to have fun"
The playdate loving parent who wants to make child happy with the cool "in" thing.
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Will consult children for flavor profiles, seeking feedback from them to ensure their happiness.
Child Who Loves the Product
Zoey Miller
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"Dad, can we get that?!"
After having seen online advertising, she got permission from Dad to create her own. Went through every flavor combination before deciding her choice.
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Child at Heart
Dan Smith
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"What can I say? They taste really good."
One of Dan's customers brought him a plate of treats to the store, and since then it's been his guilty pleasure. Uses the app on the sly because it's easier than calling in his order.
Click
User Persona
for More Details!
Wants to be able to
pick out a snack with
Katie for their playdate.
Convey an image of
Success
Hope people don't shame me for using this.
Multiple User
Personas
helped see the product
and the customer's needs
through multiple points
of view
Getting Inspired
Some research based on wanting to see what specialized krispy treats were in the market, and what apps to order desserts were available.
Prototyping
Sketches/Low Fidelity Wire Frames
The Winner!
This is the design that was the inspiration for the final layout
High Fidelity Wire Frames
Style Guide
Text Choices
Champagne and Limousines Bold
Champagne and Limousines
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Color Palate
#35BDB2
#DF7A1C
#CA3092
EXAMPLES OF TOPPING
Clean and Fun
The color scheme for the Madeline's Krispy Treat brand should evoke feelings of
Childlike Wonder.
Learnings
Keep it Simple
After looking at the user research and harnessing my empathy for the user, it made more sense to keep the options on this app very limited. This way they do not fall prey to the paradox of choice.