Currently working on this site, so if it's wonky, I'm tweaking it :)

HELLO! MY NAME IS
LAURA ANN MANSDORF
AND I WOULD LOVE TO WORK WITH YOU!
Product Designer · UX UI Designer · Project Manager · Creative Problem Solver
Laura.Mansdorf@gmail.com · 516-503-2780 · Located in Mineola, NY
Authorized to work in the US for any employer
PROFESSIONAL SUMMARY
Multifaceted Designer with 15 years of experience. My accomplishments include building the Imagine brand of products and having multiple SKUs placed in the toy aisle of Target, Walmart, Toys R Us Canada, & Kohls. Eager to use first-class production design and process skills to push forward user experience
TRANSFERABLE SUMMARY
Marketing Strategy & Data Analysis: Primary and secondary market, customer/user research and analysis; trend and market forecasting; copywriting; corporate identity and brand development
Innovation Strategy: Design-led problem solving; end-to-end product development; empathy-driven concept and alternative development; prototyping and mockups; cognitive flexibility
Team Leadership: Managed, motivated and supported a team of 6 creatives; cross-functional collaboration; operations strategy; limited working proficiency in American Sign Language

© Laura Ann Mansdorf, 2003
EXPERIENCE
Rubie’s Costume Company Westbury, NY
Category Manager of Imagine/Seasonal Products July 2017-Present
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Build and manage over 25 product lines containing over 150 licensed and generic products for Fortune 500 retailers including online and independent businesses
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Strategize creative solutions to work around product licensing restraints and coordinate with the Packaging, Sourcing, Sales and Ordering departments to facilitate samples being produced
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Build trusting relationships with designers, vendors, and clients to track production progress for upcoming season’s product using Product Lifestyle Management tools
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Assemble plan-o-grams digitally to scale for Target and Walmart
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Collaborate with various teams to create a variety of 10 seasonal product lines sold in Walmart and Target for Halloween, Christmas, Easter, Saint Patrick’s Day, and Valentine Day
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Responsible for all samples, signage, layouts and set up for both Toy Fair Dallas and The North American International Toy Fair
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Provide proposal layouts and designs for million-dollar corporate contracts under tight deadlines
SortaStarlette/Laura Ann Designs Mineola, NY
Corporate Branding, Product, Packaging, Graphic Designer August 2007-Present
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Conceptualize and design fliers, logos, menus and business cards for restaurants in Mineola, NY and Hollywood, CA
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Develop the corporate identity for Laura Ann’s Jams, Steadfast Paper, and Always Been Creative
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Partner with Fisher-Price to develop multiple toys for toddlers between the ages of 3-6 for licenses like Dora the Explorer
Fashioncraft-Excello Corp. Syosset, NY
Art Director March 2009-July 2017
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Designed and Illustrated over 500 products and packaging for various occasions
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Facilitated daily communication with offices in Hong Kong and China reviewing preproduction samples to ensure accuracy
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Created a style guide for Fashioncraft’s corporate identity
Continental Accessory Corp. Amityville, NY
Product, Packaging, Graphic Designer May 2007-November 2008
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Created control drawings/mechanicals, artwork, packaging and plan-o-gram sell sheets for 6 product lines in total
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Drafted patent application artwork for more than 80 charms in the Poppers line, sold by major retailers including Walmart and CVS
Planet Toys, Inc. New York, NY
Product Designer June 2006-April 2007
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Contributed in blue sky meetings to initiate new concepts by creating multimedia presentations based on research
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Was the lead designer for the CSI license, created 3 activity sets from start to finish, including copy for over 40 activities collectively; designed components of the kits, drafted control drawings, and supervised revision process with Hong Kong office and CBS licensing
EDUCATION
Udemy.com (Currently Studying: HTML, CSS, JavaScript) Continuing Education
Hofstra University Bootcamps, UX/UI Design Online
Certification Completed October 2020
Fashion Institute of Technology New York, NY
Bachelor of Fine Arts Degree in Toy Design May 2006
Nassau Community College Garden City, NY
A.A.S May 2004
TECHNICAL SKILLS & ATTRIBUTES
Adobe XD, Figma, Sketch, Brackets, Invision, Adobe Creative Suite including Photoshop, Illustrator, InDesign, Adobe Acrobat, Microsoft Suite including Word, Email, Excel, PowerPoint and FTP software. Zoom, PLM

PRESS
Featured in an internet article written by Levi Fishman entitled:
Get a B.A. in Toy Design (Batteries Not Included)
You can read it here:
Dress Up Like Your Favorite Hero With Marvel Rising Halloween Costumes
The dress up clothes I worked on were prominently featured.
You can read it here:
Rubies 2020 Costumes at Toyfair2020
BittenAppleTV is an awesome channel by Chantal Aytes and Raphael T where they interview people in the worlds of toys, comics and pop culture.
Check out their social media: YouTube, Twitter, Instagram, Facebook
You can watch it here:
